Dr. Ying (Annie) Jiang is an Associate Professor of Marketing at the Faculty of Business and Information Technology. She received her Ph.D. in Marketing from the University of Connecticut, M.Phil. in Marketing from Hong Kong Baptist University, and B.A. in Economics from East China University of Science and Technology in Shanghai, China. Her research mainly focuses on consumer decision making, consumer goal pursuit, hedonic consumption, and mobile marketing. She has published in leading marketing journals such as the Journal of Marketing Research, Journal of Consumer Psychology, and Journal of the Academy of Marketing Science.